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Saturday, April 24, 2010

Discovery Center Great Lakes signage

Coming up with a symbol to unify the Great Lakes Children's Museum, The Watershed Center Grand Traverse, the Maritime Heritage Alliance and Traverse Area Community Sailing had to have, at its core, water. And mostly, their logo would be represented in their sign. And it needed to be playful too. A big blue green marble. Yeah.

We love Scott's Harbor Grill


We've done design work for Scott Neumann since he first came to town. Here's his website that we take care of for him. Our favorite spot to eat overlooking Grand Traverse Bay...best Caesar salad anywhere for sure. Fish tacos are worth raving about too!
Visit Scott's Web site

Angela's other painting life

I thought I'd add a post about my painting life as I firmly believe that it supports completely my graphic design self. I have a BFA in painting from Indiana University, and painting pretty much runs parallel to all the rest of my life. Here's a link to my website...
angelasaxon.com

Traverse Symphony Orchestra gets a new look














We recently completed a new logo project for the Traverse Symphony Orchestra. Besides being a client that dates back to the very beginnings of our business (almost 20 years...), we personally are great fans of the symphony and its music director, Maestro Kevin Rhodes.

They were looking for better recognition of their organization within the community. The existing logo, while having served them well for many years, only incorporated their initials, TSO. The new logo completely spells out the full name, Traverse Symphony Orchestra, so there's never any question who they are. We were all also looking for a more contemporary feel. Classical music is for everyone and we wanted the logo to shout that out loud and clear. The response so far has been excellent.

Erik and I are looking forward to a great season finale concert tomorrow afternoon at Corson Auditorium where the orchestra and Kevin Rhodes will be joined by piano soloist, Jeffrey Biegel. Tchaikovsky and Sibelius are on the menu!

Tuesday, April 20, 2010

April TV spot for Carpet Galleria

We've been working steadily to evolve and develop the Carpet Galleria brand. Most recently we've up-dated the music bed in our TV spots. Without changing the basic Carpet Galleria format we have managed to create a more up-beat and youthful tone. The changes for this brand have been subtle and incremental over time. We've been working with Carpet Galleria for more than 15 years using this approach, and our creative for print, TV, the web, and in-store graphics have changed to reflect new market realities and consumer tastes.