We recently completed a new logo project for the Traverse Symphony Orchestra. Besides being a client that dates back to the very beginnings of our business (almost 20 years...), we personally are great fans of the symphony and its music director, Maestro Kevin Rhodes.
They were looking for better recognition of their organization within the community. The existing logo, while having served them well for many years, only incorporated their initials, TSO. The new logo completely spells out the full name, Traverse Symphony Orchestra, so there's never any question who they are. We were all also looking for a more contemporary feel. Classical music is for everyone and we wanted the logo to shout that out loud and clear. The response so far has been excellent.
Erik and I are looking forward to a great season finale concert tomorrow afternoon at Corson Auditorium where the orchestra and Kevin Rhodes will be joined by piano soloist, Jeffrey Biegel. Tchaikovsky and Sibelius are on the menu!
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