We've been working steadily to evolve and develop the Carpet Galleria brand. Most recently we've up-dated the music bed in our TV spots. Without changing the basic Carpet Galleria format we have managed to create a more up-beat and youthful tone. The changes for this brand have been subtle and incremental over time. We've been working with Carpet Galleria for more than 15 years using this approach, and our creative for print, TV, the web, and in-store graphics have changed to reflect new market realities and consumer tastes.
Tuesday, April 20, 2010
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